This course aims to equip students with essential skills and knowledge to become a successful business entrepreneur or marketeer.
Students will explore idea generation, market research, business planning, marketing strategies, financial management, and problem-solving. Engaging discussions, case studies, and real-world examples will deepen theoretical understanding, while hands-on activities and group projects will allow practical application.
By the end, students will have the confidence and tools to turn their creative ideas into viable businesses and make a positive impact. Through our unique Capstone Industry Project, students will land the opportunity to develop a comprehensive business plan and establish a compelling brand identity for an innovative product, event or festival launch.
The addition of an exciting and varied activity and excursion programmes embedded in the timetable, ensures students will have a well-rounded and powerful two weeks studying on the Young Professionals Business and Marketing course.