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Fashion Management Summer School for University Students

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Summary

Imagine 3 weeks of deep dives: Fashion Management, where you’ll build the blueprint for iconic brands; Fashion Marketing & Branding, where you’ll craft the narratives that captivate markets; and Fashion Experiences, where you’ll step inside Milan’s fashion hubs and crack real-world industry challenges.

We’re talking expert-led sessions that go beyond textbooks, immersive field trips to showrooms and concept stores, and a dynamic Fashion Hackathon that puts your problem-solving skills to the test. This isn’t just a summer course; it’s your launchpad into a career shaping the future of fashion. Your journey to becoming a fashion leader starts here.

Program Features

  • Live an unforgettable fashion experience in the heart of Milan, the global capital of style
  • Learn by doing with inspiring professionals from the fashion and luxury industry
  • Explore the Italian fashion system through hands-on projects, trends and behind-the-scenes insights
  • Make connections with university students from all over the world and build your international fashion network
  • Boost your creativity, confidence and skills for a future career in fashion.

What's Included?

  • All tuition fees and learning materials
  • Hands-on workshops, projects and guided activities
  • Guest talks and industry insights from fashion professionals
  • Participation in extracurricular activities and city experiences in Milan
  • Course completion certificate from IIFM Milano.

Program Details

  • Date 1 July to 22 July, 2026
  • Duration 3 weeks
  • Ages 19+
  • Fees 2400 € / 3 weeks
  • Location Viale Bianca Maria 33, Milan

More Information

Fashion Management: How to Manage a Fashion Brand
You will explore the core principles of fashion brand management, from establishing a vision to developing a successful brand identity. You will learn how to create and implement brand strategies that resonate with target markets while managing the brand’s growth and sustainability in a competitive industry.

Fashion Marketing & Branding: Creating a Successful Brand
You will discover marketing and branding strategies that help fashion companies create a successful identity in a crowded market. You’ll dive into the latest trends in fashion marketing, including digital marketing, influencer partnerships, and brand storytelling, all essential to shaping a modern fashion brand.

Fashion Experiences: Field Trip and the Fashion Hackathon
This experiential module combines an exciting field trip to key fashion locations (showrooms, concept stores, companies) with a fashion hackathon, where students collaborate to solve challenges faced by the fashion industry today.

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