Business and Marketing 4.0

Academic Camps in Europe Leadership and Entrepreneurship

Business and Marketing 4.0

Summary

The University of Vic – Central University of Catalonia offers a two-week summer program on Business & Marketing 4.0 in Barcelona. The program focuses on the following: Evolution of strategic marketing from the beginning right through to the latest trends; learning how to build experiences that link with the consumer emotions through real case studies and projects; and interpreting a large amount of data for the introduction of new upcoming products.

Program Features

Core sessions
Faculty with industry experience
Coaching methodologies
Company visits
Free-time activities

What's Included?

Lectures
Field trips
Welcome dinner
Cultural program
Course certificate

Program Details

Date 6 to 17th July 2026
Duration 2 weeks
Ages 19+
Fees 2,565€ with accommodation
Location Barcelona, Spain

More Information

Module 1: Marketing 4.0
Module 2: Sensitive Marketing
Module 3: Experiential Marketing
Module 4: Digital Business Analytics

Make Enquiry

Make an enquiry or start an application for this program.

Date 6 to 17th July 2026
Duration 2 weeks
Ages 19+
Fees 2,565€ with accommodation
Location Barcelona, Spain