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Summary
The University of Vic – Central University of Catalonia offers a two-week summer program on Business & Marketing 4.0 in Barcelona. The program focuses on the following: Evolution of strategic marketing from the beginning right through to the latest trends; learning how to build experiences that link with the consumer emotions through real case studies and projects; and interpreting a large amount of data for the introduction of new upcoming products.
Program Features
- Core sessions
- Faculty with industry experience
- Coaching methodologies
- Company visits
- Free-time activities
Program Details
- Date 6 to 17th July 2026
- Duration 2 weeks
- Ages 19+
- Fees 2,565€ with accommodation
- Location Barcelona, Spain
More Information
Module 1: Marketing 4.0
Module 2: Sensitive Marketing
Module 3: Experiential Marketing
Module 4: Digital Business Analytics
Course Options
Course options coming soon.
Make Enquiry
Make an enquiry or start an application for this program.
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