Business & Marketing 4.0 with UVIC

Unlock the future of business with our 2-week Marketing & Business 4.0 Summer Program—hands-on learning, digital innovation, and global networking in the heart of Barcelona!

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Dates & Fees

Cost: 1.785€ / course fee or 2.370€ / course + accommodation
Ages: 19+
Dates: 30th June to 11th July 2025
Location: Barcelona, Spain
Duration: 2 weeks

Summary

The University of Vic – Central University of Catalonia offers a two-week summer program on Business & Marketing 4.0 in Barcelona. The program focuses on the following: Evolution of strategic marketing from the beginning right through to the latest trends; learning how to build experiences that link with the consumer emotions through real case studies and projects; and interpreting a large amount of data for the introduction of new upcoming products.

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Program Features

Core sessions
Faculty with industry experience
Coaching methodologies
Company visits
Free-time activities

What's Included?

Lectures
Field trips
Welcome dinner
Cultural program
Course certificate

More Information

Academics
Extracurriculars
Accommodation

Academics

Module 1: Marketing 4.0
Module 2: Sensitive Marketing
Module 3: Experiential Marketing
Module 4: Digital Business Analytics

Extracurriculars

Gothic Quarter (Barcelona city)
Sagrada Familia
3 Company Visits

Accommodation

Student accommodation in the 22@ district (Barcelona) is optional and upon availability

Program Campuses

BAU Centre Universitari d'Arts i Disseny

Key Information

Dates & Fees

Cost: 1.785€ / course fee or 2.370€ / course + accommodation
Ages: 19+
Dates: 30th June to 11th July 2025
Location: Barcelona, Spain
Duration: 2 weeks

Courses

Courses offered as part of this Program.

No courses currently listed for this program

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Make an enquiry or start an application for this program.

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