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Business and Marketing 4.0

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Summary

The University of Vic – Central University of Catalonia offers a two-week summer program on Business & Marketing 4.0 in Barcelona. The program focuses on the following: Evolution of strategic marketing from the beginning right through to the latest trends; learning how to build experiences that link with the consumer emotions through real case studies and projects; and interpreting a large amount of data for the introduction of new upcoming products.

Program Features

  • Core sessions
  • Faculty with industry experience
  • Coaching methodologies
  • Company visits
  • Free-time activities

What's Included?

  • Lectures
  • Field trips
  • Welcome dinner
  • Cultural program
  • Course certificate

Program Details

  • Date 6 to 17th July 2026
  • Duration 2 weeks
  • Ages 19+
  • Fees 2,565€ with accommodation
  • Location Barcelona, Spain

More Information

Module 1: Marketing 4.0
Module 2: Sensitive Marketing
Module 3: Experiential Marketing
Module 4: Digital Business Analytics

Make Enquiry

Make an enquiry or start an application for this program.

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